Four Easy Ways to Build Your Site's Credibility

The primary concerns any customer has before making a purchase online are generally along the lines of, "Can I trust this seller? Will I receive the product as promised? Is this a scam or a legitimate enterprise?"

If you cannot convince your customer to trust you enough to make the purchase, you are going to lose sales. But how can you convey credibility and build trust through a website? These four simple elements will help boost your site's professionalism and aid in earning your customer's trust.

1 - Provide Contact Information

Always include an e-mail, a physical mailing address, a working phone number, and if available, a fax number right up front where the customer can see it. Knowing that a live person is sitting in an office answering the phones and opening mail is a mark of confidence. Post this information prominently on your site - and then actually respond to any attempts at communication.

2 - Post Pictures

Adding images of you, your business and your product will make your page more "real" to the reader. Pictures add a human element and help build the customer's confidence that they're dealing with a reputable business staffed by real people.

3 - List Testimonials

Testimonials from satisfied customers are another great vote of confidence. Whenever possible, include a picture of the customer with the words to make it seem more legitimate.

4 - Get Trust Seals

Trust seals, especially those from well known organizations such as the Better Business Bureau, are one of the most powerful things you can do to demonstrate your business' professionalism. Some consumer protection sites offer free seals, while others can be purchased.

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